Fashion trend forecasting methods by trend agencies and Fashion-Astrology.com
What is general in trend bureau and Fashion Astrology specialists work? What are the differences? What tools fashion forecasting specialists use in their work? How the work on trend-book passes? How traditional specialist and fashion-astrologer prepares his prognosis? Consider everything in order.
At the moment in the fashion industry, there are two main fashion forecasting methods. The first method is referred to as fatalistic or formal. It is a speculative work, divorced from reality, and does not account for the possibility of new technologies. Previously, this method was used a high school teacher and fashion theorists to explain the processes of development of fashion. At the moment it lost its relevance. The second method is called intuitive. It takes into account the state of society at a given time and predicts its development prospects. To this end, experts are studying the needs of people, their lifestyles, modern scientific achievements, new technology and then uses this information to make their forecasts. This method is used by the trend agencies.
Veronica Tkachenko, Fashion-Astrology.com Project Manager, uses in her work fundamentally different method. It is based on astrological concepts: Zodiac signs and their characteristics, the motion of the planets in Zodiac, the cycles of the planets, aspects between planets, separate configurations etc. Astrology is the science of the total impact of cosmic bodies on all the processes occurring in the world. Fashion as a significant social phenomenon, also develops by the cosmic laws. Therefore, we can successfully predict it using the language of astrology. Currently Fashion Astrology emerged as an independent direction. Its powerful methodological framework allows to make unmistakable fashion forecasts.
Trend agencies employ a large army of specialists to identify new trends: the so-called trend-hunters. They study fashion in the streets, nightclubs, among trendsetters and accurately keep track of all changes. Fashion astrologer doesn’t need to look for signs of nucleation of a new trend in environmental life and spy for celebrities. Astrologer knows the highest causes of this trend, as well as when it will appear, and how long it will exist.
During the collection of information for the prediction the so-called mood board is made, where all objects are placed, which evoke associations with the trends of the next season. At this stage, for the fashion-astrologer comes real expanse. Zodiac signs, astrological symbols, specific planetary configurations contain so much information that there is never a shortage of new images and ideas. That is why astrological knowledge can be a good tool for any designer in a period of creative crisis.
For fashion forecasting specialist high demands exist: the extraordinary sensitivity, receptivity, curiosity, the ability to capture information about the slightest changes in society. Therefore, the largest foreign trend bureaus engage the psychologists, sociologists, philosophers and economists. I hope that soon they will be composed astrologers also. Intuition plays an important role in identifying promising trends in the development of society. For astrologer it is also a very important quality. Professional astrologer does not rely on intuition, but never abandons her tips. And the best gift of fate is insight, when momentarily answers to urgent questions suddenly appear. This work of fashion-astrologer is akin to creativity of any artist.
Typically, trend bureau forecasts issue in trend book. These publications contain a concise text, revealing the essence of trends, product design, material samples.
The main sections of the trend book:
2. Source of inspiration.
5. Color map.
Put in place these items Fashion Astrology indicators.
1. Zeitgeist — planetary configuration.
2. Source of inspiration — the higher planets in the signs (Neptune — an image for inspiration, Uranus — innovative solutions).
3. Materials and Technologies — Pluto, Saturn.
4. Style and image — Jupiter.
5. Map colors — Jupiter and aspects of slow planets.
Unfortunately, we do not produce trend-books. At the moment, the main weapon of fashion-astrologer remains word graphics planets and simple sketches. But we hope to collaborate with talented designers and freethinkers who support our ideas. Suggestions are welcome to e-mail: firstname.lastname@example.org.
Traditional trend identification methods lead to subjective decisions and do not exclude the authoritative person pressure. Sometimes several designers replicate the same idea of ??the trend book. As a result, a new collection ends in scandal. Astrological forecasting technique allows to predict future fashion with high confidence. Our prediction tool is dispassionate and unmistakable: it is accurate charts of planetary motion. Fashion-astrologer makes recommendations based on individual horoscope or on the date of company registration. It allows to identify the creator from the total weight and eliminates the possibility of any repetition.
On average, fashion forecasting companies offer their development 1-1,5 years before the actual season. For example, at the end of June 2014, many trend-agencies announced Autumn-Winter 2015/2016 trend-book. Unlike them, we can successfully look for 3-5 years ahead. On the site Fashion-Astrology.com there are fundamental forecasts for the longer-term: up to 14 years (until 2025).
Orders for Veronica Tkachenko’s forecasts and consultations sent at e-mail: email@example.com.