Fashion Astrology: fashion trends in industrial design for 2011-2025
The International Design Festival DESIGN ACT 2011 has taken place in Moscow, Gorky Park, from September, 8 till September, 11th, 2011. It became a real place of concentration of new fashionable ideas and universal values which are applied in all life spheres: from an interior and subjects of use to clothes and accessories. Therefore for me as for the fashion forecasting expert, it was interesting to estimate these inventions from the point of view of Fashion Astrology.
Fashion Astrology is engaged not only in forecasting of fashionable tendencies in clothes, but also in forecasting of a fashionable life style. We have checked up techniques which allow to work out the conceptual fashion forecast for the term up to 14 years. It also includes both car outlines, and home appliances, and drawing on plates, and design of bed-clothes. Also there are flavoring predilections, fashionable entertainments and even such things, as specific dancing movements or features of gait of models on a podium. More in detail about fashion trend forecasting methods you can learn in Veronica Tkachenko's book «The Fashion and Beauty Astrology».
From time to time there are cardinal changes in our tastes and attachments which we describe by means of social planets. The main heavenly fashion designer is Uranus. Uranus occurrence in new Zodiac sign each 7 years gives the new impulse which further destiny depends on social readiness. And it is defined already by other social planet — Jupiter. How are Uranus and Jupiter cycles here joined? The full cycle of Uranus bringing new fashion tendencies, makes 84 years, and Jupiter fixing new tendencies does 12 years. Thus, cardinal changes of a direction of a fashion depends on the moment of coincidence of Uranus and Jupiter cycles: they occur 1 time within 14 years.
One of the important moments of Uranus and Jupiter connection has occurred in 1997 in Aquarius sign. I named it the Aquarius epoch in a fashion. This planetary influence has designated the new relation to a fashion: for the increasing quantity of people began to search persistently true «I» and its reflection in clothes. Aquarius is Zodiac sign of Russia and consequently it is no wonder that tendencies of the Aquarius epoch were most brightly showed by the Russian designers.
In the spring of 2011 we became witnesses of a new epoch in a fashion which is connected with occurrence of Uranus in Aries. It will last with 2011 till 2025. What is characteristic for a fashionable Aries epoch? Aries is the first Zodiac sign, symbolizing children's perception of the validity. It is a primary impulse, an inalienable law for self-realization, naivety and inquisitiveness, optimism and a fair share of humor. Any idea here is expressed «as it is», without semitones and an innuendo, with frankness inherent in this sign and resoluteness. Aries is fiery sign, therefore fire and light theme gets a new embodiment in forms and the subject environment. Symbolism of Aries sign reflects well outdoor games, playing sports, ecological home decoration and clothes in extremely simple designs. Hence, any products with a label made in Aries epoch will have similar characteristics.
Designers need the recognition and embodiment of their ideas, but people need new forms and new things. New heavenly influences have already received the embodiment in the new samples created according to new model of consumption. I bring to your attention designers works, characteristic for Aries epoch.
Designers from estrorama laboratory are convinced that our spaces don't have enough bright colors, attention to details and love to traditions. And today the time to correct this situation comes. Items by estrorama are created with ironic classics. They «dress up» plaster heads of a walrus, a horse and a polar bear in tuxedos with butterfly-ties, the bench is made in the form of an antiquarian chair, and the chaise lounge reminds a cozy Victorian armchair. The collection of the leather fruit padded stools deduced from a wild-growing version — Forma vulgaris, which became a result of design selection. According to designers, wild-growing padded stools are less in size, they aren't so various in color. They can be plentifully covered by ethnic patterns and possess less qualitative leather surface of a fruit. Despite it, wild-growing padded stools are widely presented in the markets of the North Africa and the near East countries. In small amount they are exported to Europe and sometimes tourists bring them as souvenirs. It is interesting to notice that in astrological tradition Morocco and the North Africa concerns with Aries sign. The fruit padded stool is used as an additional seat or as a support (a little table for tea, a bedside curbstone for magazines or an alarm clock). Separate fruit finds application at various physical activities, games with children, and for anti-stress therapy.
Designers of Open!Design company open anew for itself a black square. They believe that the black cube is an ideal-universal form practically for only. The cube form is most simple. Black color is neutral as much as possible. So, why we can’t not unify surrounding subject environment, having made all subjects in the form of cubes? How you think, what Zodiac sign can make so categorical statements? Certainly, only Arieses. A good illustration of Aries epoch in a fashion are watches which count hours and minutes of pleasure, and also cause envy of associates. Only Arieses is able to rejoice and worry so sincerely, as the child. Solar points-transformers Deform have a collapsible titanic frame (a projection of Aries sign to a human body is head area) and viscous silicone lenses. Double Pretentious/Unpretentious ring is made from gold, corals and brilliants. For an unpretentious situation the ring is put on by a coral for show, and for pretentious by a brilliant outside. Surprisingly simply, but it really impresses!
OOdesign aspires to create subjects functional and beautiful, at times amusing, but always intriguing, convenient and harmless. OO (pronounce: uh-oh) is the sound of a surprise, a discovery, an invention or an astonishment. Rugs with the African motives perfectly show ideas symbolism of a sign on the Aries. OOdesign's best-selling products are Zen: salt & pepper shaker set. They have so simple form, that each time involuntarily asks a question: why it hasn't been invented earlier? Yes, it is new perusal of tendencies of 60th. In Fashion Astrology language it is the repetition of the opposition aspect between Uranus in Virgo and Saturn in Pisces which remained throughout 2 years (1961-1963). As my researches show, intense aspect between Uranus, offering new decisions, and Saturn which is responsible for structure and the form, leads to new revival of this fashionable idea. Jupiter in Aries sign in 1963 adds completeness of paints to this picture. In first half of 2011 the similar aspect: opposition between Uranus and Jupiter in Aries and Saturn in Libra repeated.
The chair by Grytsja Erde also needs our attention. Experiment with manufacture lasted 2 years. Designer told: «This subject is an outline, or a survival suit. In this simple chair there is a difficult chair, empire, with oak monograms and a leather pillow. But we have hidden it. It is expensive. It is convenient, ergonomic and functional. It can be pleasant to people with difficult character and propensities to asceticism, paranoia and obsessions. And not only because in it is possible to hide a skeleton».
Sergey Saava believes that the design is interesting in the event that a product doesn’t copy anybody, it is technological and functional. To be convinced that his ideas correspond to the declared criteria, the designer makes them at own factory. The rack of «alga» presented at an exhibition consists of two base modules which are joined so that they allow to increase any way length.
Designer Romy Kraft with pleasure experiments materials and a cut. Its accessories also reflect fashionable tendencies of Aries epoch. The bright palette of paints, sports style here is combined with extravagance, eccentricity and boldness. Jupiter, the astrological indicator of fashionable tendencies, in 2012 will be in Gemini Zodiac sign. A projection of this sign to a human body is hands and feet. Already now we observe experiments with length of trousers, registration of a humeral belt and a bottom of sleeves. Knitted and leather gaiters illustrate this fashionable tendency very well.
Who said that eco-technologies can serve only to people? OOOMS comes up with a birdhouse and the solar panel on its roof. The sun charges the built-in battery, and it starts to glow transparent perch in the darkness. The «late dinner» for the birds flies to it and the bird can only poke his head out and wait for the whirr.
Diffus Studio has presented the objects: TheSolarBag and ClimateDress. Handbag, which charges your mobile phone, helps you find the keys and still looks good. The pattern of tiny solar cells makes this luxury handbag in portable energy station. Now, during the boom of eco-awareness, bags with integrated solar panels for charging cell phones or laptops became commonplace. TheSolarBag is the first step towards a highly efficient solar cells on a textile base.
ClimateDress for environmental protection consists of hundreds of LED related wiring. The most remarkable thing in this dress is the built-in sensor of carbon dioxide. It picks up CO2 in the air and activates the different patterns of the LEDs. Climatic dress monitors the level of environmental pollution and issues warnings about possible harm to health, depending on air quality. The lights pulse, reflecting the established level of carbon dioxide, the faster they pulsate, the more dangerous is the condition of the air.
Our hearts continue to pulse in unison with fashionable inventions. Anyhow? Any event on the earth is a result of celestial motion.
More in detail about fashion and astrology you will learn at Veronica Tkachenko’s special course «Fashion Astrology. How to predict the fashion?».