Today our guest is Veronica Tkachenko, the founder of a new direction: Fashion Astrology.
What is Fashion Astrology?
Fashion Astrology is a relatively new direction, which is now transformed into an independent discipline. It is part of Astrology, the Science of the total impact of cosmic bodies on all the processes occurring on Earth. Fashion as a significant social phenomenon, is also developing in the cosmic laws. Therefore, we can successfully predict it using the language of astrology.
I have been forecasting the fashion trends in different areas of consumption, working together with designers to create new collections, give advice on the individual image and style, as well as give advice on individual horoscope.
The concept of astrology predicts fashionable lifestyle in general. We have proven techniques that allow you to present a conceptual fashion forecast for up to 14 years. It includes outlines of the car, and household appliances, and drawing on the plates, and linen finish. This taste preferences, restaurant menus, trendy entertainment and even such things like dance moves or specific features of model’s gait on the catwalk.
How did this direction?
Fashion Astrology was created almost «from scratch». It took many years to become individual observations into a coherent body of knowledge, structured in the form of textbooks and specialized courses. Certainly, I did not immediately become an astrologer. This was preceded by a long path of self- discovery and traditional realization in a «normal», the earthly profession. I worked in science and publishing, was the chief editor of several specialized magazines. Natural sciences (Latvian State University, Faculty of Biology) gave me a great foundation for understanding the cyclical processes in nature: at the level of a single cell or a living organism and a planetary scale. Journalistic skills (I am a member of the Journalist Union of Russia) helped me to adequately express my thoughts and engage others with my ideas. In 1994, I graduated from the Academy of astrology, where for five years studying various areas of astrology and esotericism. This was followed by practical work as an astrologer. To this a special mystical upbringing should be added that I received from my grandmother Helena Lacon, the known Latvian clairvoyant, long-liver, a talented modiste and a Women with a capital letter. Without her, I would simply not take place as a person.
In order to initiate a new direction in any field, including, in Astrology, you need to back it with your own original designs, publications in specialized journals, presentations at international congresses, etc. In 1997, I first said about my approach to fashion forecasting at the international level and thus consolidated my international priority. Since then, many of these ideas have been tested in the creative and production process. I gradually opened up more and more new features that allow me to present the evolution of fashion in all its diversity.
In 2006, the first Fashion Astrology books appeared. In 2007 there was the author’s section Fashion Astrology by Veronica Tkachenko at the FashionTime.ru, and then the site Fashion-Astrology.com in Russian and English languages appeared. It regularly publishes fashion trend forecasts in both for the short season (Fashion trends under a microscope), and for the next few years (Fashion trends in the telescope), comments about the new fashion collections, analysis of creative designers, astrological beauty recipes, information about Fashion Astrology lectures and seminars.
Why did you choose this direction?
I have always been attracted to «women’s theme» in astrology, i.e. everything about women health, beauty, her harmony with the inner world and the changing demands of the surrounding world. And I realized that I have something to say in this thread.
What methods do you use in your work?
Designers to create new fashion using their tools: sketches, design lines, fabrics, and accessories. I have been forecasting the fashion trends with the help of astrology. This means that my tools are astrological symbols: Zodiac signs and their characteristics (element, quality, polarity, male or female character), the movement of the planets trough the Zodiac, the moments of coincidence of their cycles, angular aspects between planets, separate configurations, etc.
There are theoretical foundations of Fashion Astrology already elaborated in details: a new classification of the Zodiac signs in terms of this discipline, the role of the planets in the formation of a fashionable image, the actual key silhouette, design lines, fashionable colors.
Many of my discoveries have been made empirically: I studied the old fashion magazines, historical films and compared the characteristics of fashion with the position of the planets. Retrospective studies have helped me to identify periods of cardinal changes in fashion. Then the predictions for the near and more distant future followed.
On what basis are your predictions?
Of course, I do not have to look at the night sky, even though it is a very exciting experience. We have ephemeris at our disposal: astronomical handbooks with the exact coordinates of the planets, as well as advanced computer programs.
To predict the fashionable colors I developed a color matrix, based on the spectral emission of the planets. It works correctly and is very popular. Now I’m trying to compete with the company Pantone in predicting the future of fashion colors of the season.
What is the likelihood of your predictions?
Forecasts for individual horoscope come true with a probability of 80-85 %. My fashion predictions also have a high degree of certainty. I am responsible for my words and undertake to predict just what I know about.
Over the years, I compare their predictions with the developments of the known trend of agencies and make sure that my predictions more accurate, more timely, more informative. They allow you to clearly read the trends laid by stars. Now it is simply: to convince everyone else!
In the spring of 2013 we conducted an experiment with the magazine The Fashion magazine and published my comments from the Fashion Astrology point of view to the Premier Vision forecast for textile companies. It was obvious that their forecast is significantly late. Then my fashion trend predictions was published: six months before the similar publication of a trend agencies. And this fall, readers have had the opportunity to compare, whose forecast is more accurate.
We can successfully look for 3-5 years. At Fashion-Astrology.com there are important long-term forecasts — for up to 14 years (until 2025). Even today, I suggest outlook fashionable colors for 2016, while the trend agencies have just submitted their predictions for Autumn-Winter 2014/2015. I would like to collaborate with major companies engaged in the development of future scenario.
Who refers to you for advices and fashion forecasts?
Orders for fashion trends forecasts often come from foreign designers. Our designers continue to refer to it with a grain of salt. We are developing a fashion collection for about 2-3 years before they reach the market. Trend agencies are not yet ready to provide such information.
What do you know about the future more than the others?
I know that we’ll be wearing — and in the following season, and after a couple of years, what color would seem to be the most attractive and sexy, what key figure and dress length will be dominant, which accessories are most in demand, etc.
What is the reaction of your family to your class?
My family, relatives and friends are very serious about my studies. They know, how much time and effort I devote to the development of my direction, how much I work for my forecasts, and cherish my creative inspiration. I am working as our «family astrologer» for many years and help to solve various issues related to health, business and personal life.
Have you come across with a skeptical attitude to your occupation?
Yes. Sometimes it is enough to say that I have been doing astrology, and it can already cause inadequate response. Unfortunately, astrologers themselves are blame in it. Among them are those who break the laws of ethics, seek to create the impression of the all-powerful and all-knowing, interfere with their predictions in a person’s life. A combination «Astrology + Fashion» sounds the more unusual. I react to it quietly. Just work and go my own way.
But still I’m very lucky. Basically, I am surrounded by creative people, open mind men, who are willing to consider new concepts. When I talk about the integrity of our world, the influence of the cosmos on our lives, I cite examples that demonstrate the effectiveness of my approach, then the conversation becomes more meaningful, and the bias towards my subject disappears.
As we know, Nicholas Copernicus, Galileo Galilei, Johannes Kepler, also were ahead of their time and were persecuted by the Church and the Inquisition. If one day I decided that I would engage in Fashion Astrology, then I should be able to promote my ideas. And I can deal with that.
This book represents absolutely new approach to a fashion question. For the first time the attention to the question is formulated, whether it is possible to calculate the fashion. Investigations of the author allow us to answer this question in the affirmative. In the book the original algorithm of forecasting of the new fashion, based on astrological cycles and movement of planets is resulted.
In the book high lights of the astrological theory of fashion forecasting developed by the author are stated. Here are original formulas of a birth of a new fashion which allow to predict with the big accuracy any events in a fashionable sky — from cardinal changes in a fashion to nuances of fashionable color scale, from changes of a fashionable image till the moment of a birth of new perfumes and aromas are resulted.