Key social trends 2019-2020
We bring to your attention a review of key social trends in terms of the influence of the planets for the near term: 2019-2020. These patterns apply to the economy and consumer behavior of the population throughout the globe. Space events are played out according to their own scenario, and not according to calendar dates. Therefore, it is difficult to select only one specific year.
A fundamentally new influence arose in May 2018, when Uranus, the planet of revolutionary transformations, moved from the fiery, selfish Aries sign to the earthly, material Taurus sign. At the same time, the era of personal customization (2011-2018), about which many say that it has just begun, has ended, and has declared itself a trend towards the quality of consumption. This decrease in impulsivity, «sports interest» when meeting with a new product and increasing the emotional component, the inclusion of all the senses when choosing a product. «Better less, yes better», long-term use, focus on quality, without regard for prestige and well-known brands. These common features will continue for the next 7 years (Uranus in Taurus from 2018 to 2025).
Taurus is a sign of resources and accumulation, and the modern economy rests on oil and gas. Therefore, innovations are possible in the sphere of resource extraction and the emergence of new sources of food for industry and the public. Changes will affect the technical and manufacturing industries, based on the theme of beauty, decoration, convenience and comfort, clothing production and cooking.
In food consumption, the share of confectionery, bakery and sweets will increase. In the packaging of the product will play an important role color, shape and eco-friendly wrapper, portion packaging.
A new aesthetics from Uranus in Taurus will lead to the refinement of the appearance of products. Now they will have more roundness and will be more streamlined.
Taurus is a natural, sensual sign. Therefore, even in aromamarketing there will be your favorites, which will bring income when used in retail outlets. The aromas of the sign of Taurus: light fruit, spicy and herbaceous aromas. Marketers should adopt the aroma of ripe peach and red berries, as well as jasmine, magnolia, palmarose, fennel, marjoram, verbena, hyssop, dog rose, or their synthetic analogues.
Taurus is also a human body, natural and beautiful in its manifestation. The trend for normal, feminine forms, including on the catwalk, will receive its most complete development in the period 2019-2025.
Together with the body theme, all wearable electronics, which is «closer to the body», will successfully develop. In the new generation of devices there will be less brutality, more roundness and tactile appeal. Products for kinesthetics are an important separate trend!
In the previous seven years of Uranus in Aries (2011-2018), more attention was paid to objects, accessories and ornaments in the head area. This is the projection of Aries Zodiac sign on the human body. Uranus in Taurus (2018-2025) emphasizes the projection on the human body: the neck. This zone will be the area of maximum attention of designers of clothes and jewelry. This undoubtedly will be reflected in the fashion industry.
If you look a little further into the future, then we can say that after 2020, the population will spontaneously stretch to live beyond the metropolis. And settlements will be created according to the type of like-minded communities. And then a new wave of interest in the city of the future - - Auroville, a modern utopia on the shores of the Indian Ocean, is possible. There will be new associations with a very clear ideology based on the love of nature. This tendency will manifest itself in the beginning of 2023, but this is a topic for a separate discussion.
The next long-term trend: blurring the boundaries between reality and fantasy. The astrological data of his birth: Neptune, the planet of secrets and illusions, has been in its abode in the Pisces sign for 14 years (from 2011 to 2025). This trend is inextricably linked with the level of scientific and technological progress (in astrology it is the influence of Uranus). Therefore, augmented reality devices that qualitatively change every year will be involved here. More often other methods of expanding consciousness will be used, from collective meditation to the use of psychotropic drugs. The legalization of a soft drug, marijuana, will continue in a number of countries.
Trend lasting only 2.5 years: increasing the authority of the older generation. From the point of view of astrology, this is how Saturn, the planet of time, age and limitations, in a strong position: in Capricorn (from December 2017 till December 2020). Many believe that this trend will continue for a long time, but it is not true. Astrological methods allow us to make an accurate prediction, calculate the beginning and end of life of each of the trends.
It is believed that the trend is gaining momentum: a calm attitude towards the passage of time. I strongly disagree with this statement. Perhaps he is confused with another trend: slow lifestyle, slow fashion, slow food, enjoying every moment that originates from Uranus in Taurus (it duration is 7 years). Saturn is the time keeper of the planet, and the lessons of Saturn (and not only for astrologers, but in general for all inhabitants of the planet Earth) is a careful attitude to time. It can not be bought, sold or exchanged. Therefore, a clear use of the concept of time will be an important characteristic for promising products. Products with a markedly short (but not long) shelf life, recycling of used products, new life of old things.
Saturn in Capricorn (from December 2017) marked the beginning of the flow of minimalism. In Russia, it is still not very common. This trend will not be fundamental in the coming years. Here, the influence of Uranus in Taurus: high demands on the quality of life, on the emotional component and concern for the environment will “pull the rope” to its side. And then extreme minimalism will be replaced by high demands on technological innovations and means of communication (this is a separate topic and the moment of a radical change in tastes in society, including in fashion, which I foresee in 2025). From the astrology point of view, this is the intersection of the cycles of Uranus (84 years) and Jupiter (12 years) in the air sign Gemini.
The next long-term trend: blurring the boundaries between reality and fantasy. The astrological data of his birth: Neptune, the planet of secrets and illusions, has been in its abode in the sign of Pisces for 14 years (from 2011 till 2025). This trend is inextricably linked with the level of scientific and technological progress (in astrology it is the influence of the planet Uranus). Therefore, augmented reality devices that qualitatively change every year will be involved here. More often other methods of expanding consciousness will be used, from collective meditation to the use of psychotropic drugs. The legalization of a soft drug, marijuana, will continue in a number of countries.
Trend lasting only 2.5 years: increasing the authority of the older generation. From the point of view of astrology, this is how Saturn, the planet of time, age and limitations, in a strong position - in the sign of Capricorn (from December 2017 till December 2020). Many believe that this trend will continue for a long time, but it is not. Astrological methods allow you to make an accurate prediction, calculate the beginning and end of life of each of the trends.
Aesthetization of deviant behavior or, quite simply, of ugly things and the change of gender roles is clearly a thing of the past (from men in women's corsets on the catwalk to ugly sneakers). From the astrology point of view, this was the influence of the social planet Jupiter in the sign of Scorpio (October 2017-November 2018). Its ruler, Pluto, is responsible for death and birth, hidden powers and abilities for transformation. Now they will have a more acceptable look and shape. In addition, the traditional, conservative influence of Saturn in Capricorn will not give more opportunities for the flourishing of these deviations.
And finally, let's go over the short-term influences that Jupiter creates in Sagittarius (November 2018-December 2019). Jupiter is a real signifier of social tastes and the most accurate criterion for changes in fashion. This planet in Sagittarius manifests itself as fully as possible, in all its glory. Keywords: expansion, authority, expansion. If we talk about the life of society as a whole, then the theme of travel and everything connected with it will be the most motivating one in the coming year. The development of the hotel business, the tourism industry, in particular, the educational direction. Clothing for travel will cease to be strictly utilitarian and will step over the usual scope of use.
National self-determination will increase in the everyday thinking of each person. Ethnic clothing will be reflected in a fashionable image. New forms of education in higher education and in family, home schooling will appear at the legislative level. Publishing and journalism will successfully develop under the shadow of Jupiter, strengthen the position of an independent and educational press.