At CPM a new segment Body & Beach has changed dramatically! In July 2014 the exhibition Mode City in Paris a partnership between the companies and the Igedo Eurovet was announced. As a result, underwear segment at CPM has become a new area of the world level, which has no analogues in Russia. It is now called Moscow Mode Lingerie & Swim. Eurovet company for more than 30 years, is a world leader in organizing exhibitions of underwear, combining all the leading players in the industry for their exhibitions in Paris, New York, Las Vegas, Shanghai and Hong Kong. At Moscow Mode Lingerie & Swim visitors can see the most balanced today offer foreign, Russian and Baltic brands operating in the middle, upper-middle and premium segments.
In a difficult economic situation, the organizers of this segment to every problem has its own informed decision. Here are a few examples.
If they want: more brands adapted to the Russian market, then, for the exhibition affordable luxury brands and exclusive models VIPA (new), Lingadore (new), luxury models large Curvy Kate, Susa et al provides.
If they want more exchange with experts from Paris, then for this purpose the exhibition program includes a broad program of events with the participation of French experts Fitting Academy. For us lingerie section is one of the most lovely, so, we'll tell about it with great pleasure from the Fashion Astrology point of view.